What Is Tim Cook Doing Now
As of 2026, Tim Cook serves as Apple's Executive Chairman, transitioning from his CEO role.
This new leadership structure, highlighted by the headline "Apple’s New Leadership Structure: John Ternus Is CEO, Tim Cook Is Executive Chairman", positions John Ternus as the new CEO.
Strategic Role and Influence
Tim Cook maintains a significant strategic presence, with his current influence score at 54/100. His fifteen year tenure as CEO involved substantial financial strategies; as reported, Apple bought back over $880 billion of its own stock, significantly reshaping the company through these stock buy backs.
Outlook for Apple
The company enters a new era under John Ternus, who inherits a profoundly shaped Apple. A GeoGazet headline, "John Ternus inherits Tim Cook’s Apple, but not his valuation", suggests future challenges for the new CEO. Total events tracked in the GeoGazet graph related to the company's leadership stand at 100.